Foodies rejoice – the future is here! As if obtaining sweets wasn’t easy enough, Candace Nelson, founder of Sprinkles Cupcakes and judge on the Food Network’s “Cupcake Wars”, has invented the first-ever cupcake ATM. Wanting 24-hour access to cupcakes during her pregnancy, she came up with the idea of offering up freshly-baked treats available anytime, even when the shop was closed for the night.
The first ATM was set up in front of the famous Sprinkles flagship shop, located in Beverly Hills and is usually accompanied by a large line-up. The vault can house about 600 cupcakes and customers can choose their flavours by using the touch screen and pay with a credit card. The beauty of this ATM is that it also contains cake mixes, special cupcakes for dogs, and even apparel. When you make your purchase, the video screen shows you the process inside the machine, which is a truly novel idea. You can see a robotic arm selecting your cupcake, and watch as it places it into a lovely little cardboard box for you. You don’t have to worry about getting a stale cupcake either – these machines are regularly replenished with fresh sweets all all hours of the day, however, you do have to pay for the convenience, packaging and experience – there is a 50-cent surcharge for the automat cupcakes, compared to obtaining them inside for $3.50 each.
After only seven years on the scene, Sprinkles has really pushed the boundaries in the baked goods world and continues to innovate with new ideas to keep up with their Hollywood celebrity demand. Even the A-listers don’t mind standing in line for one of their delicious confections, but the ATM makes the transaction quick and easy for those on the go. The greatest news is that Sprinkles is going to start expanding across the U.S. with this idea, with nine more locations added in major cities like Chicago, New York, and Washington D.C. this summer. Hopefully they’ll consider moving their enterprise North of the border into our area in the future – at least, if someone else doesn’t get to it first. Fingers crossed!